Rebranding Africa

July 11, 2009 at 8:41 pm · Filed under Branding, Image and tagged: africa, brainding, brand, linkedin, obama, rebrand

As an African-American owner of a brand consulting firm, this article in today’s edition of the New York Times drew my attention immediately. It talks about the significance of President Obama’s visit to Ghana today and why he chose Ghana over Kenya. He ends the article with this statement:

“African is not just Barack Obama’s homeland. It’s ours too. The birthplace of humanity. Wherever our journeys have taken us, they all began there….until we accept and appreciate this we cannot be fully whole. Could it be that all Americans are, in that sense, African-Americans?

I wonder…does Africa need to be re-branded? If so, who owns this re-branding process? Are we waiting for “others” (unacknowledged) to do it? Will the world one day accept/believe the knowledge that we are all one race? What do you think?

Read the entire article here: http://mobile.nytimes.com/2009/07/10/opinion/10bono.xml

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