LimitlessE Branding Blog

rendering the competition irrelevant

The Best Global Brands of 2009

The Best Global Brands of 2009

bgb_mcdonalds

 Each year InterBrand publishes a list of the top brands.  This year Coca-Cola tops the list as it has for the past 9 years.  Check out the list here:

http://www.interbrand.com/best_global_brands.aspx?year=2009&langid=1000

Brand Strength is one of the things considered when determining the top brands.  Outside of financial data, how can you assess the strength of your brand?  Better yet, how can you make your brand stronger?  When you look at brands like Coca-Cola, McDonalds and Disney, they all consistently give their customers what they expect.  Coke should not taste different on the west coast than on the east coast.  McDonalds’ fries should not be curly in New York and straight in San Francisco.  Disney’s cartoons should not be Winnie the Pooh and Transformers.  These brands have identified a set of attributes that describe their brand and ALL extensions of their brand are consistent with the attributes.  Subsequently customers return because they ALWAYS know what to expect.  How consistent is your brand?

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