I like practical branding advice for entrepreneurs so when I read this list, I knew I had to share. I don’t quite agree with #9…and not quite sure about #1 either, but we’ll discuss that later.
- The design of your logo really doesn’t matter.
- Have a professional website.
- Blogs are good.
- Blogs are good, but they’re just one tool.
- Prepare a one page corporate overview.
- Participate in local business events.
- Do what you say you’re going to do.
- Stand for something.
- Realize that you’re not in control of your brand.
- Branding is as much about your people as anything else.
Read the entire article here: http://www.smallbusinessbranding.com/655/branding-tips-small-business/
My only concern about tip#1 is that while a logo does not have to cost a fortune, it can’t just be a mess. It can’t support your “anti-brand.” It HAS to be consistent with your brand…which is why your image should not be completed until you know who you are fundamentally as a brand first.
So, why don’t I agree with #9? Because I am a firm believer that you do own your brand. Yes, you create it and set it in the right direction. Yes, it will grow and it is organic. But your audience does not control your brand…you do. You have to learn to manage their perception…AND you have to go beyond that to actually manage their expectations as well. The best gift you can give your clients and your audience is the gift of expectation. Let them know your brand CAN work. Let them know your brand WANTS to work for them. Finally let them know your brand WILL work for them.
If you want to know more, contact us at www.limitlesse.com for more information about branding for entrepreneurs and small businesses.
Hello, i have a little offtopic question. I like the Layout of this site, can i get the template somewhere? Thank you in behind and best wishes from austria.