LimitlessE Branding Blog

rendering the competition irrelevant

Branding Beyond Crisis

Many branding efforts are driven with the expectation of success and a general goodwill towards the brand.  Unless the brand is a political campaign, many brands fail to plan for times when the general message and identity of the brand fails.  “Living with a strategic disconnect at the core of the brand may be possible in good times, but weaknesses are magnified when faced with a disaster.”  Read more about BP’s brand crisis here.

Another good read is Karen Post’s book, Brand Turnaround: How Brands Go Bad and Return to Glory.

Lesson learned here…Always have a backup plan!

 

No comments yet»

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: