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Branding Beyond Crisis

Many branding efforts are driven with the expectation of success and a general goodwill towards the brand.  Unless the brand is a political campaign, many brands fail to plan for times when the general message and identity of the brand fails.  “Living with a strategic disconnect at the core of the brand may be possible in good times, but weaknesses are magnified when faced with a disaster.”  Read more about BP’s brand crisis here.

Another good read is Karen Post’s book, Brand Turnaround: How Brands Go Bad and Return to Glory.

Lesson learned here…Always have a backup plan!