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Branding Beyond Crisis
Many branding efforts are driven with the expectation of success and a general goodwill towards the brand. Unless the brand is a political campaign, many brands fail to plan for times when the general message and identity of the brand fails. “Living with a strategic disconnect at the core of the brand may be possible in good times, but weaknesses are magnified when faced with a disaster.” Read more about BP’s brand crisis here.
Another good read is Karen Post’s book, Brand Turnaround: How Brands Go Bad and Return to Glory.
Lesson learned here…Always have a backup plan!