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Branding & You

It is summertime and a great time to focus on hot new resolutions for your brand.   This summer, our theme at LimitlessE is “getting back to branding basics”.

Click here to sign up for our Branding & You newsletter where we share a variety of branding tips and case studies.  Our latest issue’s case study is “Rebranding Vegas”.

The Purple Cow

purple cow
I read “The Purple Cow” by Seth Godin for a brand management class in grad school I loved it before I read it. Why? Because of the packaging…not only was it titled “the purple cow” but the book cover was designed like a purple cow and the book itself was one of those small “gift-sized” books” which are sized to make us think its an easy read that has profound wisdom in a small package.
Well when my class group was assigned this book to review and present we ended up being split on whether or not we thought the book itself was a real purple cow or a fad.

The marketing was purple cow, packaging of a milk carton, sample, free offers, design.

The core concept of the book was to create something remarkable and people will flock to it…kind of like a if you build it they will come…..but isn’t that common sense….if ur products drying up, find something fresh and innovative and go for it. I think its a solid concept but not new. I think he just explained it in a different framework, one seth had developed in other books, “permission marketing” and “idea virus”

Is it true that you’re either a purple cow or not?  Is it really as black and white…or purple and white as Seth suggests?