LimitlessE Branding Blog

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Archive for Social Media

Making Branding Personal

In today’s world of social media, personal contact often takes a back burner leaving customers feeling unattached and uncommitted.  Often times, to boost your corporate or personal brand you may need facilitate a deeper connection to your customers and clients.

Check out this Fast Company article about why in-person socializing is a must:

Best Global Brands of 2010

The Best Global Brands of 2010   

  1. Coca-Cola
  2. IBM 64,727 ($m)
  3. Microsoft
  4. Google
  5. GE
  6. McDonald’s
  7. Intel
  8. Nokia
  9. Disney
  10. Hewlett-Packard

 See the full list here

Coca Cola is named the top global brand for the 11th year in a row.  Interbrand is respected as the leader in the field for its brand methodology.   2010’s best global brands report makes three good points about branding in today’s marketplace: 

  • Today’s brands can’t hide anything from customers
  • Now customers can let the world know how they feel
  • TRUST and CUSTOMER LOYALTY – these are the words that matter most in today’s market place

Topping the list for the 11th year in a row, the report seems to think Coca Cola is as close as it gets to the perfect brand: 

“Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand. For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. … It has adapted quickly to social media, with 11 million fans on Facebook and 96,385 followers on Twitter as of August 2010. And while its brand may not be perceived as the best corporate citizen, in reality it leads in this area as well, providing US $305 million through the Coca- Cola Foundation. The brand is likely to face challenges as customers grow more health conscious in the coming years…However, it is already thinking ahead with aggressive targeting of fast developing markets and programs like Healthy Active Living which address this criticism head-on.”

Read the full report here.

We look forward to how Coca Cola continues to carry the banner of the best global brand while addressing the challenges that face the entire food and beverage industry.