LimitlessE Branding Blog

rendering the competition irrelevant

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There’s been lots of buzz around social media and whether or not it adds any value to your brand.  Well the truth of the matter is, social media is here and it is here to stay.  The key is to balance it with the rest of your branding activities so that it supports your brand.  BuzzLogic of San Francisco wrote an article in BusinessWeek that gives three simple tips for getting started with social media:

1 – Know your audience.

2 – Determine the players.

3 – Measure your success.

Read the entire article here:  http://www.businessweek.com/smallbiz/tips/archives/2009/09/its_time_for_yo.html

 

These tips are simple and direct for entrepreneurs just venturing out into the world of social media, but there is one that is missing – KNOW YOURSELF!  Too often, we go in the direction of every fad that comes along without understanding exactly who we are.  Once you understand your brand, it will be easier to assess which media to use and how much to use them. By the way, when is the last time you had a thorough brand assessment?

The Purple Cow

purple cow
I read “The Purple Cow” by Seth Godin for a brand management class in grad school I loved it before I read it. Why? Because of the packaging…not only was it titled “the purple cow” but the book cover was designed like a purple cow and the book itself was one of those small “gift-sized” books” which are sized to make us think its an easy read that has profound wisdom in a small package.
Well when my class group was assigned this book to review and present we ended up being split on whether or not we thought the book itself was a real purple cow or a fad.

The marketing was purple cow, packaging of a milk carton, sample, free offers, design.

The core concept of the book was to create something remarkable and people will flock to it…kind of like a if you build it they will come…..but isn’t that common sense….if ur products drying up, find something fresh and innovative and go for it. I think its a solid concept but not new. I think he just explained it in a different framework, one seth had developed in other books, “permission marketing” and “idea virus”

Is it true that you’re either a purple cow or not?  Is it really as black and white…or purple and white as Seth suggests?

 

 

 

Marketing vs. Branding

You can say as much as you want in as many ways as you want about yourself, but until your target understands who you are, you are not a good brand.

diff between marketing and branding

Lazy Branding

I ran across this posting on‪ brandidentityguru.com, “Why Taglines Get A Bed Reputation – Bridgestone Tire Look at Bridgestone Tire’s Tagline… “How generic can this be? What’s the benefit to a Bridgestone customer? What company doesn’t strive for excellence? Imagine a company the size of Bridgestone with all their uniqueness coming up with this for a positioning?”

Read entire posting here: http://www.brandidentityguru.com/wordpress/2009/07/why-taglines-get-a-bed-reputation-bridgestone-tire/

So they’re basically saying Bridgestone was lazy? Could it possibly be that Bridgestone considered themselves so successful and well known that they believed the Bridgestone name would speak for itself?  What if they thought this ingenious tagline was just brilliant? Ha! Ok, I’m just playing devil’s advocate to prove a point…or rather agree with the brand identity guru’s point- taglines do matter! Even McDonald’s, whose name and golden arches are known worldwide has a tagline. The moment we become complacent with whatever level of success we may think we have is the moment we become irrelevant. Every part of your brand is important….neglect your brand, negate your success.

Rebranding Africa

President Obama in hana
As an African-American owner of a brand consulting firm, this article in today’s edition of the New York Times drew my attention immediately. It talks about the significance of President Obama’s visit to Ghana today and why he chose Ghana over Kenya. He ends the article with this statement:
“African is not just Barack Obama’s homeland. It’s ours too. The birthplace of humanity. Wherever our journeys have taken us, they all began there….until we accept and appreciate this we cannot be fully whole. Could it be that all Americans are, in that sense, African-Americans?
I wonder…does Africa need to be re-branded? If so, who owns this re-branding process? Are we waiting for “others” (unacknowledged) to do it? Will the world one day accept/believe the knowledge that we are all one race? What do you think?
Read the entire article here: http://mobile.nytimes.com/2009/07/10/opinion/10bono.xml